Hi Ibtisam,

We have big news to share: our acquisition of warehouse-native analytics company NetSpring. I'm especially excited because NetSpring is a category leader, and by joining forces, we are bringing world-class warehouse-native analytics to the world's largest experimentation platform.

As exciting as this is for us, it's even more exciting for you, our customers and insights-driven marketers, everywhere. You will now be able to tie experimentation to business metrics and outcomes that reside in your data warehouses. Over the last couple of years, we've seen an increasing number of customers invest in their data warehouses and this trend will just accelerate. The center of gravity for the most important business data is clearly moving to the these cloud-based data stores, and customers want to bring the models to the data — not the data to the models. You asked us to connect our experimentation engine to your downstream data. And we answered.

Now, experimentation teams can apply Optimizely's market-leading Stats Engine and advanced analysis to data inside their data warehouse to gain access to powerful analytics and visualization capabilities.  All of this can happen without extracting data out of cloud data warehouses (such as Snowflake, Databricks, Google BigQuery or Amazon Redshift), which maximizes speed, minimizes cost and protects customer data privacy.

An acquisition like this is all about people. Founded in 2019 by the same team as BI leader ThoughtSpot, NetSpring is the most advanced platform in the rapidly growing warehouse-native analytics space. With a proven product and large enterprise deployments, NetSpring will quickly complement Optimizely’s offerings, starting with experimentation.

When I first met Vijay and the team, I knew there was a shared vision, but also great alignment around our culture and values. They are customer-obsessed, act with speed, and are driven by a desire to innovate and lead the market. Most importantly, both teams are laser-focused on our mission of making the lives of marketers better.

Continuing Optimizely's trend of increasingly strategic acquisitions, this accelerates our leadership position in the experimentation market while also serving as the future analytics platform across all of Optimizely One, the first operating system for marketers. We are the only DXP in the market with this capability.

Vijay and our team are standing by to innovate alongside you and bring data warehouse-native capabilities to our experimentation customers today. If you'd like to learn more about the new capabilities and get in touch, you may do so here.

As always, thank you for your trust and partnership.

Alex