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The ability to see your website through the eyes of your visitors is critical to building an online experience that both delights and performs well against your company’s KPIs. However, the phenomenon of ‘return visitor bias’ makes it nearly impossible to look at your site with fresh eyes. So how do you overcome ‘return visitor bias’ and find opportunities to test for big wins in your optimization program?

Watch the recording and learn:

  • The single most important metric in your testing plan and how to improve it
  • How to incorporate data and usability testing to discover new hypotheses
  • Examples for using both qualitative and quantitative data in your testing program





Over 6,000 companies trust Optimizely to power their customer experiences.
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Invite your colleagues and peers to join you for this webinar!