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Firms know that to compete in the age of the customer they must delight customers with personalized experience during precious yet fleeting moment of engagement. But how do you continually provided the best personalization at the scale to really compete?

Join guest speaker James McCormick, Forrester Principal Analyst in a discussion on the importance of customer insights in driving and optimizing personalization across the customer life cycle. Specifically, he will talk about:

Watch this on-demand webinar to learn:

  • Why does personalization matter?
  • Digital Intelligence: Linking insights with digital engagement to compete with personalization
  • Strategies for achieving digital intelligence
  • Leading firms and how they compete with digital intelligence

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James McCormick

James McCormick

Principal Analyst

Forrester Research

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