Agenda

12:00
 
Doors Open
12:00 - 12:30 Registration & Lunch
12:30 - 12:35 Welcome
Matt Althauser,General Manager EMEA at Optimizely
12:35 - 13:00 Lessons Learned from over 7,000 customers
Jessie Becker, Chief Marketing Officer at Optimizely
13:00 - 13:30 Customer Case Study: Wehkamp
Alex Bloemendaal, Manager E-Commerce at Wehkamp.nl
13:30 - 14:00 Break
Track 1 - Business Track 2 - User
14:00 - 14:25 Building an Optimization Dream Team
Guido Jansen, Chief Psychology Officer at Euroflorist
Optimization 2.0 - How to Establish an Iron Clad Testing Process
Rudger de Groot, Conversion Rate Optimization Expert at Conrad
14:25 - 14:50 Boosting Online Revenue - How to determine winning goals & KPIs
Hazjier Pourkhalkhali, Senior Strategic Consultant at Optimizely
User Experience Testing for Android & iOS Apps
Martijn Beijk, Solutions Engineer at Optimizely
15:00 - 15:30 Panel Discussion
How to Create an Optimization Culture Within Your Company
Facilitator: Jessie Becker (CMO, Optimizely)
- Alex Bloemendaal (Wehkamp)
- Martijn Scheijbeler (The Next Web)
- Jorden Lentze (Google)
15:30 - 16:00 Break
16:00 - 16:30 Customer Case Study:
Samia Abara Basly, Head of Consulting Department, AT Internet
16:30 - 17:00 Where are we going? The future of experience optimisation
Jon Noronha, Senior Product Manager at Optimizely
17:00 - 17:10 Closing Remarks
Travis Bryant, VP of Sales & International Strategy at Optimizely
17:10 - 18:30 Networking & Cocktails

Venue Details

Optimizely Office (NRC Building 6th floor)
Nes 76, Amsterdam
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