Watch the recording.

Why do some companies constantly come out with exciting innovations while others fail? Professor Stefan Thomke, an authority on the management of innovation, argues that an organization's ability to innovate depends on constantly experimenting with new products, digital experiences, and business models.

Watch this on-demand webinar to learn:

  • What innovation is and the challenges companies typically face
  • Why digital experimentation is key to unlocking innovation
  • Examples and advice from an expert who has studied experimentation for 25 years
Stefan Thomke

Stefan Thomke

William Barclay Harding Professor of Business Administration

Harvard Business School

Ashish Chopra

Ashish Chopra

Director, Product Marketing

Optimizely

 

Over 6,000 companies trust Optimizely to power their customer experiences.
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