Personalization is a digital marketing buzzword for a reason. As competition for market share intensifies, the ability to provide a relevant experience for your prospect or customer has never been more important. Yet, for many marketers personalization remains uncharted territory. In this webinar with Optimizely and Demandbase, we reveal the achievements and processes Citrix is developing to crack the code on personalization which is increasing on-site engagement and conversion.
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Web Conversion Strategist, Web Marketing
Senior Manager, Web Strategy and Online Marketing
Sr. Director, Field and Partner Marketing