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Personalization is a digital marketing buzzword for a reason. As competition for market share intensifies, the ability to provide a relevant experience for your prospect or customer has never been more important. Yet, for many marketers personalization remains uncharted territory. In this webinar with Optimizely and Demandbase, we reveal the achievements and processes Citrix is developing to crack the code on personalization which is increasing on-site engagement and conversion.

Watch the recording and learn:

  • The path Citrix took to begin targeting content to specific verticals
  • The role analytics plays in establishing strategy and measuring campaign success
  • A quick start guide and best practices for getting started with personalization

Jessica Collier

Web Conversion Strategist, Web Marketing



Cori Kaylor

Senior Manager, Web Strategy and Online Marketing



Jessica Fewless

Sr. Director, Field and Partner Marketing




Over 6,000 companies trust Optimizely to power their customer experiences.
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Invite your colleagues and peers to join you for this webinar!