Improve the performance of your SEM campaigns with A/B testing.
If you’re spending money to bring people to your site, you should do everything you can to make sure they convert.
Read Optimizing Your Conversion Engine: Search Engine Marketing, to learn how to turn more of the traffic you paid for into customers and leads.
In the ebook you’ll find:
- Test ideas for everything from keyword bidding to PPC landing pages
- Examples of companies who are testing SEM landing pages and making more money because of it
- Interviews with expert SEM managers on why testing is so important and steps to get started
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