Building Your Company’s Data DNA


How to leverage the right metrics to delight your customers, engage your audience, and grow your business

The promise of growing a business with data sounds appealing, but in practice can be difficult. Data is generated at a rapid pace, in disparate systems that are difficult to synthesize and take action upon. The good news is that you can be selective about what data and metrics you use to grow your business.


With this guide, we’ll cover the best practices for incorporating data into your organization at every level.


Inside you’ll find:

  • How to choose and test a top-level metric
  • Identifying high-value areas for optimization
  • An interview with optimization expert and growth hacker Sean Ellis
  • Tips on collecting qualitative and quantitative data for your optimization process
  • How to incorporate data into a continuous optimization process for more frequent wins


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