Optimization and testing has become an important method for modern marketers to help them achieve better return on their marketing programs and higher revenue. Until recently, though, most optimization campaigns have focused on testing different landing pages or offers to generic pools of visitors.
The launch of new segmentation and data enrichment solutions changes everything. Now, marketers can leverage deep segmentation to turbocharge their testing campaigns and see what messaging works for different visitor groups. Marketers can incorporate multichannel and multi-session behavioral data to build, for example, advanced segments and personas that can be targeted in a relevant manner using Optimizely.
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