Watch the recording.

Customers have high expectations for a seamless customer journey that spans across multiple channels including the store, website, mobile, email, call centre and more! This webinar will explore how people interact with your mobile app as a part of the customer journey and the impact that testing, data and analytics can have on the user experience. Understand your audience, turn data into action and take away 5 reasons to apply AB testing to make your users' mobile interactions with your company more meaningful.

Watch this on-demand webinar and learn:

  • The challenges of an omni channel experience & the role of mobile in the customer journey
  • How data and analytics can be used to understand audiences and how can we measure the impact of what versions work for which of those audiences?
  • 5 reasons to use mobile app testing and how to to apply them


Over 6,000 companies trust Optimizely to power their customer experiences.
  • OpenTable_Stacked_gray.png
  • The_New_York_Times_Stacked_Gray.png
  • CustValLogos_P-1-11-Microsoft.png
  • WeightWatchers_logo_Gray.png
  • The_Clorox_Company_logo_Gray.png
Invite your colleagues and peers to join you for this webinar!