The Goal: The comScore team wanted to determine whether a customer testimonial would increase interest in the company’s analytics product.

The Results: After testing multiple versions of customer quote design, logo placement, and style, comScore found that a vertical testimonial with the logo above increased sales leads from product pages by 69%.

Takeaways: Subtle design tweaks and placement of words and images can make the difference between a consistent conversion rate and an exceptional one.

But this wasn’t the only change that comScore tried; they tried a total of 4 variations. Read the case study to get the whole story.

Did you spot the customer testimonial difference?

A new style of testimonial and addition of a logo drove a 69% increase in leads.

Version A

Version B - Winner