Webinar Description
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How Blue Apron Experiments on Everything

John Cline | Sr. Engineering Manager | Blue Apron
February 1, 2018 at 10am PST / 1pm EST

For a company like Blue Apron that is radically transforming the way we buy, prepare and eat meals, experimentation is mission critical for delivering a great customer experience. Blue Apron doesn’t just think about experimenting to improve short term conversion, they focus on ways to impact longer term metrics like retention, referrals, and lifetime value.
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How Blue Apron Experiments on Everything

John Cline | Sr. Engineering Manager | Blue Apron
February 1, 2018 at 10am PST / 1pm EST

For a company like Blue Apron that is radically transforming the way we buy, prepare and eat meals, experimentation is mission critical for delivering a great customer experience. Blue Apron doesn’t just think about experimenting to improve short term conversion, they focus on ways to impact longer term metrics like retention, referrals, and lifetime value.
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Making End-to-End Product Personalization a Reality

Diana Smith | Director of Product Marketing | Segment
February 6, 2018 at 10am PST / 1pm EST

Personalized digital products can drive increased sales, customer engagement, and retention. Yet incorporating personalization into your product experience can be daunting challenge without the right data. To do it right, you need to collect data from every touchpoint, unify it, and share it consistently with the tools that power your customer experience.
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How to Win with Experimentation-Driven Product Development

Jamie Connolly | Product Manager | Optimizely
Available on Demand

Experimentation is at the core of today’s most successful software products, from Amazon to Google to Facebook to Netflix. These companies use A/B testing and controlled rollouts to de-risk development and measure the impact they’re making with new ideas. Join Product Manager Jamie Connolly to learn how Optimizely Full Stack enables any team to develop products like top companies--with experimentation-driven product development
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How to Lay the Foundation for Full Stack Success

Dennis Pavlina | Optimization Strategist | Wider Funnel
Available on Demand

One of the most difficult aspects of deep experimentation ― which requires a full stack solution and server-side testing ― is laying a solid foundation for success. Join Optimizely and WiderFunnel to learn best practices for going beyond client-side testing, and implementing a full stack experimentation strategy to drive results on the entire customer journey.
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How Cisco Innovates Faster with a Modern Growth Stack

Brion Hickey | Growth | Cisco
Available on Demand

Adopting a growth mindset requires that product teams become experts in their customers behavior. But growth goes beyond just counting clicks or users, and often legacy technologies can’t support modern tactics. Without the proper solutions, modern product teams struggle to understand customer behavior and risk sacrificing innovation and growth. Discover how by adopting a modern growth stack, product teams can discover key insights about their customers and accelerate growth.
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