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The average conversion rate across the web is 2% – that means 98% of your site visitors don't convert. This new book from Optimizely co-founders, Dan Siroker and Pete Koomen, offers a solution, A/B testing. 

In this chapter:

  • Test stories from Netflix, ABC, Digg, and more. 
  • Methods of refinement and exploration to uncover the global maximum.
  • How online retailer, Chrome Industries, uses testing to inform website redesigns.


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