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The holy grail of any optimization program are embedded processes and strategies that form the foundation of a data driven decision making organization. But does this really scale? Two years ago, Blu Dot, the award-winning furniture design company and retailer, had a successful, but modest, direct-to-consumer business and they had never conducted an A/B test. Today, its business is nearly 3x and it tests every significant design and product change.

In this webinar you'll learn:

  • How to establish and sustain an optimization program
  • How to generate test ideas and how those ideas get prioritized
  • The risks and rewards of being so data driven

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Mike Wodtke

Head of E-Commerce

Blu Dot


Matty Wishnow

Founder and CEO



Robin Pam

Product Marketing




Over 6,000 companies trust Optimizely to power their customer experiences.
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