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In 2015 Sky begun heavily investing in digital innovation for With teams and resources scattered they could quickly see that they needed a focus. They formed the Sky Digital Center of Excellence which was chartered for defining their digital vision moving forward. Central to that vision was to establish a data-driven culture where decision making was powered by reliable data and insight.

Watch this on-demand webinar to learn:

  • How Sky was able to improve the customer experience while reducing annual call center costs by seven figures
  • Why a center of excellence is essential to scaling a program
  • How Sky has evolved from simple web experiments (button colors), to more advanced server-side and mobile experiments
Jonathan Crowder

Jonathan Crowder

Senior Digital Optimisation Analyst


Wes McCabe

Wes McCabe

Product Marketing Manager



Over 6,000 companies trust Optimizely to power their customer experiences.
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