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In 2015 Sky begun heavily investing in digital innovation for Sky.com. With teams and resources scattered they could quickly see that they needed a focus. They formed the Sky Digital Center of Excellence which was chartered for defining their digital vision moving forward. Central to that vision was to establish a data-driven culture where decision making was powered by reliable data and insight.

Watch this on-demand webinar to learn:

  • How Sky was able to improve the customer experience while reducing annual call center costs by seven figures
  • Why a center of excellence is essential to scaling a program
  • How Sky has evolved from simple web experiments (button colors), to more advanced server-side and mobile experiments
Jonathan Crowder

Jonathan Crowder

Senior Digital Optimisation Analyst

Sky

Wes McCabe

Wes McCabe

Product Marketing Manager

Optimizely

 

Over 6,000 companies trust Optimizely to power their customer experiences.
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