Watch the recording.

In this on-demand webinar Ramkumar Ravichandran, the Director of A/B Testing at Visa Checkout, explains how he created a high impact experimentation program. Ram will take us through the growth of Visa’s program: from selling the value, to laying down the vision, the roadmap and success criteria, to creating the right team and driving engagement with the program.

Watch this on-demand webinar to learn:

  • How an experimentation program drives business impact.
  • A model to drive continuous stakeholder engagement with the program.
  • How to build a roadmap that goes above and beyond simple UX optimization.
Ramkumar Ravichandran

Ramkumar Ravichandran

Director of A/B Testing


Nate Wright

Nate Wright

Director of Product Marketing



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