Watch the recording.

Today, Atlassian runs experiments and personalization campaigns across all their products, campaigns, and commerce. But it wasn’t always like this. Atlassian started small and at their own pace, grew across the enterprise.

View this on-demand webinar with Tom Tsao, the head of eCommerce at Atlassian, to learn how they evolved, from the origins of their program, to their process and team structure.

Watch this on-demand webinar to learn:

  • Learn how to build a program around digital experience optimization using Optimizely.
  • Get advanced use cases that deliver business impact.
  • Learn what metrics are important in measuring the growth of your program.

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Tom Tsao

Tom Tsao

Head of eCommerce


Wes McCabe

Wes McCabe

Product Marketing Manager



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