Account-based marketing programs can deepen engagement with your most valuable accounts. But succeeding with ABM requires strategic planning. In this session, Optimizely’s VP of Corporate Marketing and Director of Marketing Programs share how to transform your organization and programs to successfully generate quality sales pipeline with ABM.
Watch this on-demand session to:
Stephanie Robotham
VP, Corporate Marketing
Optimizely
Heather Watkins
Director, Marketing Programs
Optimizely