Optimizely on Optimizely, our ABM Journey

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Account-based marketing programs can deepen engagement with your most valuable accounts. But succeeding with ABM requires strategic planning. In this session, Optimizely’s VP of Corporate Marketing and Director of Marketing Programs share how to transform your organization and programs to successfully generate quality sales pipeline with ABM.

Watch this on-demand session to:

Learn what enables a successful partnership between marketing and sales
Gain insight into how Optimizely put ABM in play
Understand how to pave the way for quality pipeline

Stephanie Robotham

VP, Corporate Marketing

Optimizely

Heather Watkins

Director, Marketing Programs

Optimizely