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Whether talking 'one-to-most' or 'one-to-one' experiences, personalization affords a range of opportunities – and can present just as many challenges. Presenter Reid Bryant explains how to algorithmically find the most valuable customer segments through cluster analysis, how to target segments through testing tools, and how to quantify the impact to revenue.

Watch this on-demand session to:

  • Find out the benefits of a tailored user experience
  • Learn how to identify customer segments through cluster analysis
  • Understand how to target segments and quantify the impact
Reid Bryant

Reid Bryant

VP, Analytics & Data Science

Brooks Bells

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Over 6,000 companies trust Optimizely to power their customer experiences.
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