Experimentation programs get more sophisticated as an organization’s goals evolve. So it only makes sense that the experiments themselves advance beyond simple A/B tests. In this session Leo Pekelis, Optimizely’s chief statistician, explains how to interpret results from more experiments that use multiple goals, variations and segments.
Watch this on-demand session to:
Leo Pekelis
Chief Statistician
Optimizely
Presenter2 Name
Presenter2 Title
Presenter2 Company