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Uninspired testing can blind organizations to the big picture and big opportunities afforded by creative thinking. This session guides you on how to foster strategic experimentation across your business. You’ll hear firsthand from Hotwire how experimentation uncovers customer needs, delivers critical market signals, and exposes new opportunities.

Watch this on-demand session to:

  • Find out how uninspired testing can lead you astray
  • Learn how to foster strategic experimentation across your company
  • Hear how Hotwire uses experimentation to its advantage
Josephine Foucher

Josephine Foucher

Product Manager

Hotwire

Presenter 2 Name

Presenter 2 Name

Presenter2 Title

Hotwire

 

Over 6,000 companies trust Optimizely to power their customer experiences.
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