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As a digital professional, you can meet the needs of your online audience by building customer empathy and understanding visitor data. This session explores how the connections between human emotion, cognition and attention impact web and mobile experiences, and how to leverage these psychological principles to build enhanced digital experiences.

Watch this on-demand session to:

  • Learn the connections between emotion, cognition and attention
  • Understand how shoppers interact with web and mobile experiences
  • Discover how to build enhanced digital experiences
Joanne Locascio

Joanne Locascio

User Research Manager

Zillow Group

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Over 6,000 companies trust Optimizely to power their customer experiences.
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