ABM in Practice: How to Personalize your Homepage

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How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most? Join this webinar and learn how Optimizely’s internal optimization team transformed our homepage and the measurable impact these changes are having on the business thus far.

Watch this on-demand webinar and learn:

How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
The homepage redesign process, and the requirements that enabled strategic personalization.
Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.

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Stephanie Robotham

Head of Marketing

Optimizely

Steve Ebin

Head of Optimization

Optimizely