Customer Hero Awards Application

The Optie Awards recognize and celebrate customers who create delightful online experiences for their own customers and empower their organizations to turn data into action. Our first awards ceremony will take place at OptiCon on April 17th, 2014.

The award application deadline has passed. Please check back soon for finalists!

Award Categories:


  • Please read the Terms & Conditions
  • There is no limit on the number of categories a contestant may apply for.
  • For each entry, please answer all questions within the submission form. Be sure to provide metrics and as many creative assets where applicable.
  • Deadline for submission(s) is March 1, 2014 at 11:59PM PST.

Submission Categories:

  • Most Dramatic Business Impact
    • Awarded to the company that achieved the greatest business impact through testing this year, this Optie can represent big wins across a variety of categories. Whether your company’s aim was to increase leads or revenue, clicks or page views, through testing, you took that goal and crushed it, providing lasting value to your business.  
  • Testing Culture Award
    • Has website optimization transformed the way your company does business? This Optie will be awarded to the company who has instilled the strongest organizational testing culture – changing the way decisions are made, teams are structured, business is done, and more.
  • Most Creative Use Case
    • This Optie will be awarded to the company who has used Optimizely in the most innovative way, beyond the realm of traditional A/B testing. Perhaps you used Optimizely as a break-fix solution to make quick design changes, or to direct 100% of site traffic to a one-day promotional offer. Maybe you’ve accomplished something our team hasn’t even thought of yet! Get creative for a chance to win.
  • Most Advanced Use Case
    • Awarded for pushing technical boundaries with Optimizely, this Optie will highlight the company using the most advanced implementations of optimization that go beyond the WSYIWYG editor.
  • Testing Hero of the Year
    • Do you or one of your colleagues exemplify testing culture at your organization? This Optie will recognize a testing champion who drove business impact, organizational change, and a data-driven strategy, while also growing their personal career path.
  • Best Advanced Feature Use
    • Which Optimizely features have helped you achieve the biggest wins this year? Tell us how you’ve used advanced features like segmentation, targeting, Google Analytics integration, personalization, and mobile testing for a chance to win this Optie.
  • Making the Switch
    • Tell us why your business switched to Optimizely from another testing platform for a chance to win this Optie. What platform were you using before? Why did you make the switch? What stands out about Optimizely for your business and how have you improved your Optimization strategy because of this?
  • Most Interesting Integration
    • We want to hear how customers are integrating us with KissMetrics, Crazy Egg, Google Analytics, Magento, Clicktale, Adobe and Omniture SiteCatalyst. Tell us how you are using the data from Optimizely in combination with your other analytics tools for the betterment of your business.

Please contact with any questions.