Speakers

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Hiten Shah
Co-founder of KISSmetrics and Crazy Egg
Hiten Shah is a founder of two SaaS analytics businesses, KISSmetrics and Crazy Egg. He loves starting and growing businesses. Hiten is also eager to help others start and grow their businesses, both self-funded as well as venture backed companies.
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Kyle Rush
HEAD OF OPTIMIZATION AT OPTIMIZELY
Kyle Rush is the Head of Optimization at Optimizely. He frequently speaks on topics related to web technology and conversion rate optimization. His work has been showcased at Velocity Conference, MozCon, and in A/B Testing: The Most Powerful Way to Turn Clicks Into Customers.
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Roxanne Emadi
Grassroots & Social Strategist at Code.org
Roxanne writes, tells stories and tweets, managing digital and social marketing for Code.org. In 2013, she lead web content and optimization for the the organization's global Hour of Code campaign — an effort to introduce beginners to computer science that has reached 46 million students across 180 countries.
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Matty Wishnow
Founder & CEO at Clearhead
Matt Wishnow is the founder and CEO of Clearhead. Previously, Matt was the founder of Insound.com and Drillteam Marketing. Launched in 1998, Insound.com is the the oldest and most respected of music web-stores, catering to vinyl enthusiasts and other music obsessives. Drillteam was an early social marketing agency, servicing Toyota, Target, Nike and other elite brands.
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Ben Jesson
CEO at Conversion Rate Experts
A veteran internet marketing specialist and speaker at web conferences, Ben has generated tens of millions of dollars for clients in the US, UK and Japan. Ben co-founded Conversion Rate Experts after implementing almost every web marketing strategy and concluding that conversion rate optimization is by far the biggest opportunity for most web businesses. Ben has helped to grow web businesses in many highly competitive industries, working with companies such as Google, Vodafone, Nokia, Foxy Bingo, SEO Book and SEOmoz.
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John Gentle
Founder, Creative Director and CXO at roboboogie
John is a creative digital marketing strategist with an extensive background in user experience design. John founded roboboogie in 2001 to bridge the gap between customer data and design. He leads an all-star team of strategic designers and optimization experts passionate about creating engaging digital experiences that get exceptional results.
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Arun Sivashankaran
Chief Optimizer at FunnelEnvy.com
Arun makes online businesses more profitable through Conversion Rate Optimization (CRO). At FunnelEnvy he combines User Experience Design, Experimentation (A/B Testing), and Analytics to convert more of our clients' traffic into customers. We help them make better, more objective decisions with data. Having been a longtime technology and Internet entrepreneur and advisor to early and growth stage companies, Arun has seen first-hand the profound impact that analytical marketing can have on the bottom line.
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Becca Lindquist
Enterprise and Mobile sales at Optimizely
Becca is on the Mobile Sales team at Optimizely. She works with mobile teams to help implement Optimizely's SDK, develop a testing culture, and create a successful testing strategy to improve retention and engagement. In addition to being a mobile optimization guru, Becca also enjoys baking, and can whip up her signature apple turnovers at a moments notice.
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Mark Costigan
Account Executive at Optimizely
Mark Costigan is an Account Executive at Optimizely. He's worked with publishers, retailers, and Consumer Internet companies to implement optimization programs, and is genuinely passionate about making the web more personal.

Agenda

9:30 - 9:35 AM
 (ALL TIMES PACIFIC)
 
Introduction
Jodie Ellis, Head of Experimental Marketing, Optimizely
9:35 - 10:20 AM Lessons for Delivering your Best Digital Experience
Kyle Rush, Head of Optimization at Optimizely
10:20 - 10:50 AM How the Hour of Code is Testing to Reach 100 Million Students
Roxanne Emadi, Grassroots & Social Strategist at Code.org
10:50 - 11:25 AM Gaining Momentum For Your Optimization Program in 2015
Ben Jesson, CEO, Conversion Rate Experts | Matty Wishnow, Founder & CEO at Clearhead | Arun Sivashankaran, Chief Optimizer at FunnelEnvy.com | John Gentle, CEO at Roboboogie
11:25 - 12 NOON The Future of Optimization
Hiten Shah, Co-founder of KISSmetrics and Crazy Egg
12 NOON - 12:30 PM Optimizing Web & Mobile with Optimizely
Mark Costigan, Becca Lindquist, Optimizely

Sponsors

Clearhead     FunnelEnvy      Conversion Rate Experts      KissMetrics      Roboboogie